How to Make an Amazon Storefront for Online Arbitrage

Last updated: July 5 , 2023

If you don’t have an Amazon Storefront, now is the time to make one. Anyone with an Amazon seller account can make one for free, and it will unlock some great benefits for you as an OA seller while you build your brand.

Essentially, an Amazon Storefront is like a mini version of your own online store within the Amazon site. Like a traditional website, it means you can display your logo, website name, and list of products, alongside providing a little description of your business and brand story.

This guide will cover everything you need to know about how to open an Amazon Storefront, with step-by-step instructions and some information on the benefits. Buckle up, and get ready to become a master seller.

Why You Need an Amazon Storefront

Anyone who’s part of the Amazon brand registry program can open a storefront. You don’t need one to sell OA products on Amazon, but having one gives you access to some fantastic benefits.

Firstly, a storefront gives you a better chance to build a brand identity as a trusted OA seller. When customers encounter your product listings and click through to your Amazon Store, they will see your brand display name, logo, color scheme, and more. This helps to:

  • Build brand awareness
  • Increase legitimacy, forging trust with customers
  • Differentiate you from the competition
  • Act as a landing page for potential customers  

Beyond brand building, an Amazon Storefront also gives you access to exclusive features. Not only can you use the comprehensive analytics tools, but a brand registry membership also means Amazon’s copyright team will address any copyright violations that your store experiences.

Finally, Amazon doesn’t show competitor ads. Typically, competitor products show up on any listing page, but your storefront means that you can shield customers from other brands and direct them toward your products.

Essentially, anyone with an Amazon store should have their own storefront to improve their retail experience and unlock the potential to upscale their business.

Do You Need An Amazon Storefront If You Already Have An Online Store?

Anyone with a brand registry can sell on Amazon. Many OA sellers have their own online store in other marketplaces, like Facebook, Ebay, or Etsy, but may use Amazon as a way to drive more traffic. Amazon has over 2 billion monthly visitors, making it an easy way to attract customers who might not be aware of your OA brand.

An Amazon storefront gives you a custom landing page to promote your ecommerce business, ensuring that you can increase brand awareness with customers who come across the products you sell. It’s an easy way to take advantage of Amazon organic traffic to grow your business.

So, while you don’t need an Amazon storefront if you already sell OA products online, it’s certainly helpful. Even huge multinational corporations use storefronts alongside their website, which shows just how worth it this can be.

Apple, for example, is no stranger to the Amazon storefront, and if it’s good enough for them, it’s good enough for us.


How to Make an Amazon Storefront Step-by-Step

Starting an Amazon Storefront is really simple. The store builder is really easy to use, so it won’t take you long to establish your site. All you need to do is follow these steps.

1. Enroll in the Amazon Brand Registry Program

First, you need to sign up for an Amazon brand registry membership, as only brand-registered sellers can create a storefront. There are 12 countries included in the program, so select your location, and you will be redirected to the Amazon marketplace.

Brands signing up for the program must:

  • Have a registered trademark that carries your brand name
  • Be able to verify that you are the brand owner
  • Have an active seller central account with Amazon

Then, you’re all good to go!

2. Create an Amazon Storefront

Follow these simple steps to create an Amazon storefront:

  1.  Log into your vendor account.  At the top of the page, click “stores” and then click “manage stores.” Next, click “create store.”
  2.  Select your brand, then click “create store” again. 

From the Amazon Seller Central account menu, you can open multiple Amazon storefronts and manage your Amazon stores.


3. Add Your Brand Name and Brand Logo

After you open an Amazon storefront, you can view the store builder main menu. You’ll need to fill out some basic information while setting up your store, including adding the brand display name (this can be your own name) and brand logo.

The logo should be 400 x 400 pixels, and you can choose to hide it or have it visible on the storefront. Many OA sellers don’t have a visible logo.

Next, you also need to add a meta description, just like any other site. Make sure it gives customers a strong impression of who you are and entices them to click on your store. Often, this is your one chance to rope them in.

Save all your settings, and then it’s time for the fun part.

4. Create a Home Page

Amazon has a couple of templates available for OA sellers to choose from. You can select Marquee, Product Grid, Product Highlight, or a blank page template. From there, website builders can play around with multiple customization settings.

The marquee option draws attention to specific products with bold text, while the product grid style displays everything you have on offer. Meanwhile, product highlight showcases the best of the best with attractive video and imagery.

Either way, when they land on your home page, customers will see only the products you’re flipping and not those of your competitors. Keep this in mind so you can make it as attractive and eye-catching as possible, helping you stand out from other Amazon stores.

5. Customize your Amazon Store design

Now, it’s time to make your Amazon store all about you.

The drag-and-drop approach makes it easy to add all the elements you want to your landing page and ensure it projects your brand voice. Within the templates, you can change some of the elements and make them fit your vision.

You can also add a hero image (3000 x 600 pixels) to resemble your brand or prioritize your best-selling products at the top of the page.

6. Add Products

It’s now time to add product listings to your Amazon store. The easiest way to do this is to log into your vendor central account and access the “inventory” section, then select “add products.” Here, you can load multiple products at once.

Next, go to your store design and select a product tile, then choose the product and image you want. You can choose between the same images or add a new one. The price will load automatically.

You can also create multiple pages. Make it obvious what customers are browsing with a clear page title, and add a page meta description for better SEO.

Each page has its own template design and will show as a tab on your home page, making it easy for customers to browse your store.

7. Submit Your Storefront for Review

Amazon doesn’t allow just anyone to have a storefront. You will need to submit your page for review, and Amazon will check it to ensure it meets the right criteria.

Before you submit, double-check that your page is free of spelling errors and other mistakes. Also, keep in mind that Amazon can flag overly promotional language, such as “best in the world” or “number 1”. Retail arbitrage is permitted on Amazon, so don’t worry about being flagged for flipping products.

It may take a few business days before Amazon approves your store.

8. Preview Your Storefront on Amazon

Finally, your site will be ready. Preview it to ensure it’s up to scratch so that you can make any adjustments before it goes live. Brand owners and Amazon sellers can make changes to Amazon stores at any time, so feel free to update your Amazon store as and when to keep it looking fresh.

Next Steps After Setting up an Amazon Storefront

When your Amazon store is live, your job isn’t completely over. After all, running a retail arbitrage business takes a lot of effort. As a result, you’ll need to ensure your product listings are up to scratch, engage in marketing efforts, and more. Here are some of the key things to start working on.

How to Drive Traffic to Your Amazon Storefront

There are multiple ways to attract new customers to your website. Social media marketing promotions and email marketing are two key ways to draw people to your site.

While social media is a fantastic way to draw in a new audience to your Amazon storefront, email marketing can keep old customers coming back for more. Email them about promotions on your best-selling product or offer discounts, for example.

When creating an Amazon storefront, it’s also important to think about things like SEO. Many customers will stumble upon your store through Google search, so optimizing for search engines is key if you want your target audience to find you. Ensure all product listings, pages, custom source tags, and product images are optimized.

Amazon Sponsored Brand Ads

Amazon sponsored ads are product advertisements within Amazon that include your logo and a customized headline. They are designed to draw customers away from competitors and toward your OA products; when users click the ad, they’ll be taken to your storefront.

In general, Amazon-sponsored brands appear higher in search results and get more clicks.

You can create a sponsored brand ad or a sponsored product ad. Then, track marketing promotions from your brand registry dashboard to see how well the ad is performing. The Split Testing for Amazon tool even lets you run different ads to see which ones perform better.

Example of a sponsored brand ad appearing above the search results.


Show Real Customers Using Your Products

With social media marketing, user-generated content is often a good idea. This content gives your target audience a solid idea of how your product really looks and how to use it.

You’ll often see content on TikTok and Instagram promoting products in someone’s Amazon Storefront. For example, OA sellers specializing in luxury home goods will often showcase the products in their own homes, directing viewers to their storefront via a link in their bio. It’s a clever way of influencer marketing using your own socials.

You can also add images and videos to your Amazon store showing how to use the products you sell, giving your audience tangible evidence of how great the items are. Whether you take the photos yourself or use stock images, clear visuals are essential. It’s a great way to boost sales.

How to Check Your Amazon Store Analytics

The Amazon brand registry gives you access to much better analytics. With Amazon storefront analytics, you can view:

  • Storefront page views
  • Sales per product and overall
  • Visitor numbers to each product listing
  • Popular search words

You should use these store insights to keep growing your OA brand, as they will give you key information about how your brand is performing. For example, if visitor numbers are low, you can replace product descriptions or images to see how it influences the numbers.

Amazon business analytics are available from the home page in the drop-down menu.

What Are the Requirements For Setting Up An Amazon Storefront?

If you want to create an Amazon Storefront, here is a quick checklist of things you need to have in place: 

  • Amazon Seller Account: Activate your Amazon vendor account, or sign up via the Amazon seller central website.
  • Professional Selling Plan: The Individual Selling Plan does not support storefront creation, so sign up for a professional plan. Note that this involves a monthly subscription fee.
  • Brand Registry Account: Obtain a brand registry account to access brand protection and enhanced content creation tools. Only approved brands will appear when creating an Amazon Storefront.
  • Registered Trademark: To access features like Enhanced Brand Content (EBC) and Brand Stores, you need a registered trademark.

Once you have these in place, you can create an Amazon store and start using it to sell.

Take Your Amazon Store to the Next Level with OA Cheddar

Setting up an Amazon storefront is a strategic move for OA sellers who want to establish a strong brand presence and boost their sales. While you must meet certain requirements to open an Amazon storefront, the benefits are definitely worth considering. An Amazon store front featuring your retail arbitrage brand can enhance customer engagement, protect your brand, and provide access to valuable customization options.

To maximize your success as an Amazon seller even further, consider leveraging tools like OA Cheddar. Our leads lists for Amazon FBA sellers can make your life as a retail arbitrage entrepreneur much easier, taking your OA business to the next level. Join our VIP list for expert training with 7-figure resellers today.


Top questions on Amazon Storefronts.

1. Who Is A Brand-Registered Seller?

Anyone with a brand registry account is a brand-registered seller on Amazon. This program helps Amazon store owners protect their intellectual property rights, access new content tools, and gain more control over their product listings.

2. Can Anyone Create an Amazon Storefront?

In theory, anyone with an active seller account can create an Amazon store. As long as you have this, you can apply for a storefront, but you may need to make a few adjustments until Amazon approves it. It’s also recommended to have your brand registered before applying.

3. How Much Does It Cost to Create an Amazon Store?

It’s free to create an Amazon store, but you need a Professional Selling Plan to set up the storefront. This costs $39.99 per month. There may also be other costs associated with trademark registration and content creation, so it’s worth setting a budget before trying to set up your own Amazon store.


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